I'm a Product Designer based in Barcelona with four years in digital product design and over ten years working in digital design across advertising and product.

I work across the full UX/UI process, from research and user flows to interaction design and high-fidelity prototyping. I use AI tools actively in my workflow for research synthesis, ideation, and design exploration, not as a shortcut but as a way to move faster without losing rigour.

At Blexr, I worked on conversion-focused product design across four affiliate platforms. Bounce rate down 8.5%, first-time deposits up 123%, clickout rates up across key markets. More recently I collaborated with Spotahome on a concept exploring how AI could reshape the rental experience for Gen Z, covering research, ideation, and prototyping end to end.

Before moving into product, I spent years as a Digital Designer in advertising agencies, working on campaigns for Avianca, CUPRA, SEAT, and Tourism of the Canary Islands. That background gave me a different lens on design: one that balances user needs with communication, and function with the kind of clarity that makes people actually pay attention.

I hold a Master's in UX and Digital Services Design from Elisava and completed the AI-driven UX/UI programme at Ironhack.