I'm a Product Designer based in Barcelona with four years in digital product design and over ten years spanning advertising and product. I work across the full UX/UI process: research, user flows, interaction design, prototyping and design systems. I use AI tools actively in my workflow for research synthesis, ideation and design exploration.

At Blexr, I led conversion-focused product design on four affiliate platforms. Bounce rate down 8.5%, first-time deposits up 123%, clickout rates up across key markets. More recently I collaborated with Spotahome on a concept exploring how AI could reshape the rental experience for Gen Z, covering research, ideation and prototyping end to end.

A background in digital advertising agencies in Europe and Latin America, working on campaigns for Avianca, CUPRA, SEAT and Tourism of the Canary Islands, gives me a working understanding of how design decisions affect both user behaviour and communication goals. I hold a Master's in UX and Digital Services Design from Elisava and completed the AI-driven UX/UI programme at Ironhack.